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| Kennelwood’s NEW Lost and Found Pet Program-Kennelwood’s Mimi Alert | 
KENNELWOOD PET RESORTSSM
Because pets deserve vacations too.SM
FOR IMMEDIATE RELEASE:
September 21, 2009
CONTACT:
Sarah Drew, Public Relations and Brand Manager, 314-446-1021
(St. Louis, MO ) Every day cats, dogs and household pets go missing from even the most loving homes. Today, Kennelwood is happy to announce that we can now assist pet parents in St. Louis and surrounding areas when a pet is missing. Kennelwood understands that losing a pet is very stressful and heart breaking so we have developed our Mimi Alert program. A Mimi Alert is an announcement of a lost or found pet. The program is named after a dear pet of Kennelwood’s Pet Matchmaker that went missing. To learn more about Mimi's story visit www.kennelwood.com. The Mimi Alert program is designed to not only help missing pets find their way home, but also serve as an efficient resource center to people who might find a stray pet or a listed missing pet.
The Mimi Alert Program will operate on kennelwood.com. We will provide pet parents with an online resource guide on what do when a pet is missing or what to do if a pet is found. This program was designed to be a time saving guide equipped with everything a person would need when missing a pet or when finding a pet. Kennelwood will provide pet parents in the St. Louis area the opportunity to submit their missing pet’s information and a photo to be posted on kennelwood.com. In addition, Kennelwood will send an e-blast to clients that live in the missing pet’s zip code, which will include the missing pet’s photo and information. The Mimi Alert program’s goal is to reunite missing paws with their parents.
A Mimi Alert is Kennelwood’s way of saying there is a missing pet in the St. Louis area and we need your help!
For more information concerning Kennelwood’s Mimi Alert, please contact Sarah Drew at sdrew@kennelwood.com or at 314-446-1021.
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